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<channel>
	<title>Aretha Kok – Digital Art Director</title>
	<link>https://arethakqy.com</link>
	<description>Aretha Kok – Digital Art Director</description>
	<pubDate>Thu, 02 Jul 2026 09:39:59 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://arethakqy.com/Home</link>

		<pubDate>Sat, 26 Mar 2022 06:07:18 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

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		<title>UOB Work 2023 – 2025</title>
				
		<link>https://arethakqy.com/UOB-Work-2023-2025</link>

		<pubDate>Thu, 02 Jul 2026 09:39:59 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/UOB-Work-2023-2025</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95db45fdb8b16b3f2d33ec76b73d22dac6af50dc465f08e59d70803c63a86abc/thumb-2.jpg" data-mid="250681134" border="0"  src="https://freight.cargo.site/w/1000/i/95db45fdb8b16b3f2d33ec76b73d22dac6af50dc465f08e59d70803c63a86abc/thumb-2.jpg" /&#62;
	UOB Group Work 2023 – 2025
	CLIENTUOB Group SingaporeGroup Channels &#38;amp; Digitalisation, Web Management
UOB TravelROLEUI/UX designer, front-end web developer, project manager
Compilation of conceptualisation and execution work for UOB Group’s website enhancements, improving the consistency of the group’s refreshed design system and providing a better digital experience.

Additional projects, context and process can be shared during an in-person portfolio walkthrough.


	UOB Travel Website RevampJune – September 2023

	Delivered the end-to-end redesign and migration of UOB Travel’s website, refreshing the sitemap and modernizing the webpages with the bank’s new design system, and designing a custom, map-based itinerary component with Google Maps integration. Led project coordination across client stakeholders, the bank’s web management team as well as web development partners.
︎︎︎ UOB Travel

&#60;img width="2880" height="3279" width_o="2880" height_o="3279" data-src="https://freight.cargo.site/t/original/i/9a47a0c02f62e16d7c7fa022d16afd0dfb3dc16aed8130e390ae9a1945ab028c/www.uobtravel.com_uobtravel_vacations_index.page.png" data-mid="250652920" border="0"  src="https://freight.cargo.site/w/1000/i/9a47a0c02f62e16d7c7fa022d16afd0dfb3dc16aed8130e390ae9a1945ab028c/www.uobtravel.com_uobtravel_vacations_index.page.png" /&#62;
&#60;img width="850" height="1387" width_o="850" height_o="1387" data-src="https://freight.cargo.site/t/original/i/6b8adeaf54b9b2ada79b6fa063008cb45e720e07f5ae0a29e1072b7bdd7d7766/www.uobtravel.com_uobtravel_vacations_europe_index.page.png" data-mid="250652922" border="0"  src="https://freight.cargo.site/w/850/i/6b8adeaf54b9b2ada79b6fa063008cb45e720e07f5ae0a29e1072b7bdd7d7766/www.uobtravel.com_uobtravel_vacations_europe_index.page.png" /&#62;



	404 Error Page RefreshJanuary – February 2024

	Redesigned the bank’s 404 error page to create a more helpful and user-friendly experience, in collaboration with the bank's web management team and developers.
︎︎︎ 404 Error Page

&#60;img width="2880" height="1548" width_o="2880" height_o="1548" data-src="https://freight.cargo.site/t/original/i/4e85b5e4e62411a2f7cca94aa924a3085bdb352be2e20f697940180a56dc9224/www.uobgroup.com_uobgroup_iindex.page.png" data-mid="250677560" border="0"  src="https://freight.cargo.site/w/1000/i/4e85b5e4e62411a2f7cca94aa924a3085bdb352be2e20f697940180a56dc9224/www.uobgroup.com_uobgroup_iindex.page.png" /&#62;
&#60;img width="850" height="1800" width_o="850" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5ab8bca48e4b537389788283f7f7a111c57dec1232a2cf25daaade8b0a835d6f/www.uobgroup.com_uobgroup_sustainability.page.png" data-mid="250677561" border="0"  src="https://freight.cargo.site/w/850/i/5ab8bca48e4b537389788283f7f7a111c57dec1232a2cf25daaade8b0a835d6f/www.uobgroup.com_uobgroup_sustainability.page.png" /&#62;


	UOB Singapore Springboard PageMarch – October 2024

	Designed a springboard page to help the bank’s customers quickly navigate to relevant banking services and customer segments through a clear, structured layout. Also designed a custom interactive regional map component showcasing the bank’s international presence, alongside curated news content.
︎︎︎ UOB Singapore
&#60;img width="2880" height="2503" width_o="2880" height_o="2503" data-src="https://freight.cargo.site/t/original/i/07c6d587bb22e4e7ce31f8b04364ff9e86242570f982c132deb97c8c12298cc1/www.uob.com.sg_general_index.page.png" data-mid="250677581" border="0"  src="https://freight.cargo.site/w/1000/i/07c6d587bb22e4e7ce31f8b04364ff9e86242570f982c132deb97c8c12298cc1/www.uob.com.sg_general_index.page.png" /&#62;
&#60;img width="850" height="1393" width_o="850" height_o="1393" data-src="https://freight.cargo.site/t/original/i/74c38c9a2ec9130103e38104dfef2a97d52de770b06c28696df651f2267b9bd2/www.uob.com.sg_general_index.page-2.png" data-mid="250677579" border="0"  src="https://freight.cargo.site/w/850/i/74c38c9a2ec9130103e38104dfef2a97d52de770b06c28696df651f2267b9bd2/www.uob.com.sg_general_index.page-2.png" /&#62;
&#60;img width="2880" height="1632" width_o="2880" height_o="1632" data-src="https://freight.cargo.site/t/original/i/644809c3300b9dccb36c4af1605ff603600829ec12251f9f15c5594a7cf798aa/www.uob.com.sg_general_index.page-1.png" data-mid="250681098" border="0"  src="https://freight.cargo.site/w/1000/i/644809c3300b9dccb36c4af1605ff603600829ec12251f9f15c5594a7cf798aa/www.uob.com.sg_general_index.page-1.png" /&#62;


	Digital Transformation: Bank FormsJune – September 2024

	As part of the bank’s digital transformation initiative, I led the design of a new tablet PC-based banking forms experience for use in physical branches, replacing traditional paper forms with a streamlined digital workflow. As we engaged with individual form owners, branch staff, and operations teams, the requirements evolved, uncovering real-world processes, approval workflows, and security requirements that shaped the final experience.

Beyond designing the forms themselves, we established a dedicated form design system adapted from the bank’s design system, extending it with components and interaction patterns for complex form inputs.

Through continuous collaboration, testing, and iteration in collaboration with multiple stakeholders across the bank, we delivered a scalable digital forms solution that modernized the branch experience while supporting the bank’s operational and security standards.


&#60;img width="2575" height="3433" width_o="2575" height_o="3433" data-src="https://freight.cargo.site/t/original/i/43d1c31c3a9fc523d8e858fb7693491275c3e1f6d1b7bee87fd1fdba384645a8/IMG_3114-copy.jpg" data-mid="250680795" border="0"  src="https://freight.cargo.site/w/1000/i/43d1c31c3a9fc523d8e858fb7693491275c3e1f6d1b7bee87fd1fdba384645a8/IMG_3114-copy.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/208ddfaa2b36254149a03f63357cbc2ccc4dcee76acc65e7a3877b41c8189ea3/IMG_3117-copy.jpg" data-mid="250680796" border="0"  src="https://freight.cargo.site/w/1000/i/208ddfaa2b36254149a03f63357cbc2ccc4dcee76acc65e7a3877b41c8189ea3/IMG_3117-copy.jpg" /&#62;
&#60;img width="2549" height="3402" width_o="2549" height_o="3402" data-src="https://freight.cargo.site/t/original/i/8aadb0ff9ca986a7e52f9a264c0478daff819c6cda6bfa609adcbd821cc40803/IMG_3121-copy.jpg" data-mid="250680794" border="0"  src="https://freight.cargo.site/w/1000/i/8aadb0ff9ca986a7e52f9a264c0478daff819c6cda6bfa609adcbd821cc40803/IMG_3121-copy.jpg" /&#62;
&#60;img width="3803" height="5071" width_o="3803" height_o="5071" data-src="https://freight.cargo.site/t/original/i/23e0310157ca45971835dbcf50db1b822f78b0b14dddc449e1341c27e03542b4/IMG_3120-copy.jpg" data-mid="250680797" border="0"  src="https://freight.cargo.site/w/1000/i/23e0310157ca45971835dbcf50db1b822f78b0b14dddc449e1341c27e03542b4/IMG_3120-copy.jpg" /&#62;


	Funds Selector Interface RefreshDecember 2024 – January 2025

	Built upon the bank’s design system to create a fully-responsive UI for a refreshed Personal Banking unit trust funds selector web application with improved UX, preparing developer-ready Figma designs and working with stakeholders to support the testing, implementation, and deployment.
︎︎︎ Funds Selector



&#60;img width="2880" height="2700" width_o="2880" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c91aec977542322a36bb9691cb064cb59cd19984cff9ac5325ffadbca03ed0e2/funds-selector-desktop.png" data-mid="250645586" border="0"  src="https://freight.cargo.site/w/1000/i/c91aec977542322a36bb9691cb064cb59cd19984cff9ac5325ffadbca03ed0e2/funds-selector-desktop.png" /&#62;
&#60;img width="852" height="1968" width_o="852" height_o="1968" data-src="https://freight.cargo.site/t/original/i/33a776c28b0aad9598c27525361edc6af76b628e0635d22f5a817307d4fd4669/funds-selector-mobile.png" data-mid="250645585" border="0"  src="https://freight.cargo.site/w/852/i/33a776c28b0aad9598c27525361edc6af76b628e0635d22f5a817307d4fd4669/funds-selector-mobile.png" /&#62;


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	<item>
		<title>iShopChangi Work 2022</title>
				
		<link>https://arethakqy.com/iShopChangi-Work-2022</link>

		<pubDate>Fri, 21 Oct 2022 04:42:31 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/iShopChangi-Work-2022</guid>

		<description>&#60;img width="3200" height="1850" width_o="3200" height_o="1850" data-src="https://freight.cargo.site/t/original/i/6281420e3a81bc557df1c744a9f35941f6333af145469cbdc18f513143261109/KV_ShillaMay22.jpg" data-mid="160401200" border="0"  src="https://freight.cargo.site/w/1000/i/6281420e3a81bc557df1c744a9f35941f6333af145469cbdc18f513143261109/KV_ShillaMay22.jpg" /&#62;
	iShopChangi Work 2022
	CLIENTiShopChangi, Changi Airport GroupROLEArt director
Compilation of conceptualisation and execution work for iShopChangi’s year round promotional activities, spanning from festive online and on-ground campaigns to promotional key visual concepts.



	Tiger-rific DealsJanuary – February 2022


	A festive key visual for Chinese New Year promotions, with size and content adapts.


&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/e78a737e72c103f36e943913d8ac22d79bfa12d34aaf48465fb25cd59dacd342/2022CNY_Main_RAW.jpg" data-mid="160397415" border="0"  src="https://freight.cargo.site/w/1000/i/e78a737e72c103f36e943913d8ac22d79bfa12d34aaf48465fb25cd59dacd342/2022CNY_Main_RAW.jpg" /&#62;
&#60;img width="750" height="600" width_o="750" height_o="600" data-src="https://freight.cargo.site/t/original/i/2ab1f16d62714b9d1bd3422c1257146dafd3f74e170d501fa043f72b21a8b40f/ISC_2112_CNY2022_Vouchers_Leaderboard_mobile_750x600_CN.jpg" data-mid="160398176" border="0"  src="https://freight.cargo.site/w/750/i/2ab1f16d62714b9d1bd3422c1257146dafd3f74e170d501fa043f72b21a8b40f/ISC_2112_CNY2022_Vouchers_Leaderboard_mobile_750x600_CN.jpg" /&#62;
&#60;img width="840" height="560" width_o="840" height_o="560" data-src="https://freight.cargo.site/t/original/i/653d26be537e90892518823e0e027a76d221941fc029a333be6344843a8e0424/ISC_2112_CNY2022_Partners_SGR_840x560.jpg" data-mid="160397422" border="0"  src="https://freight.cargo.site/w/840/i/653d26be537e90892518823e0e027a76d221941fc029a333be6344843a8e0424/ISC_2112_CNY2022_Partners_SGR_840x560.jpg" /&#62;


&#60;img width="1440" height="976" width_o="1440" height_o="976" data-src="https://freight.cargo.site/t/original/i/b78e63b158d4a1293849d4c311232e14f227febb025268dd7e4e921f265e28c3/ISC_2201_ShillaJan_ShillaAccessBanner_720x488.jpg" data-mid="160397888" border="0"  src="https://freight.cargo.site/w/1000/i/b78e63b158d4a1293849d4c311232e14f227febb025268dd7e4e921f265e28c3/ISC_2201_ShillaJan_ShillaAccessBanner_720x488.jpg" /&#62;
&#60;img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4e137b2f7f4edc3018bbce509ddbb895cb2ee71917cbdeb81eb53feb3a4ff80b/ISC_2201_ShillaJan_Telegram_1280x1600.jpg" data-mid="160397899" border="0"  src="https://freight.cargo.site/w/1000/i/4e137b2f7f4edc3018bbce509ddbb895cb2ee71917cbdeb81eb53feb3a4ff80b/ISC_2201_ShillaJan_Telegram_1280x1600.jpg" /&#62;

&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/5818d2e96b2107739aa2913fe822f0105aa6ff9667e9ede9b079c8d3cad0ee8d/2.jpg" data-mid="160397762" border="0"  src="https://freight.cargo.site/w/1000/i/5818d2e96b2107739aa2913fe822f0105aa6ff9667e9ede9b079c8d3cad0ee8d/2.jpg" /&#62;




	April Fools’ Day SaleApril 2022
	A comical and fun key visual for April Fools’ Day.
&#60;img width="1300" height="430" width_o="1300" height_o="430" data-src="https://freight.cargo.site/t/original/i/31062eaf6e1ef2aa364a6ad6386b4da65fa4db5ee453458d9ce362b2a47abc3e/iSC_2203_AprilFoolsDay_KV_desktop_1300x430_EN_mock.jpg" data-mid="160398255" border="0"  src="https://freight.cargo.site/w/1000/i/31062eaf6e1ef2aa364a6ad6386b4da65fa4db5ee453458d9ce362b2a47abc3e/iSC_2203_AprilFoolsDay_KV_desktop_1300x430_EN_mock.jpg" /&#62;
&#60;img width="750" height="600" width_o="750" height_o="600" data-src="https://freight.cargo.site/t/original/i/3006ac60944c8e2058298236a07d984584334cc712f1ba4caee4786f7207d0ae/iSC_2203_AprilFoolsDay_KV_mobile_750x600_CN_mock.jpg" data-mid="160398267" border="0"  src="https://freight.cargo.site/w/750/i/3006ac60944c8e2058298236a07d984584334cc712f1ba4caee4786f7207d0ae/iSC_2203_AprilFoolsDay_KV_mobile_750x600_CN_mock.jpg" /&#62;





	4.4 SaleApril 2022
	An Easter-themed banner key visual for the 4.4 sale.&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/0d0e9adb42e36610dc049e7f8d99d18a1835fd035b031f938b2e6a1be4a047e9/KV.jpg" data-mid="160398181" border="0"  src="https://freight.cargo.site/w/1000/i/0d0e9adb42e36610dc049e7f8d99d18a1835fd035b031f938b2e6a1be4a047e9/KV.jpg" /&#62;




	7+7+7% offMay 2022
	An always-on offer for travellers to enjoy stacked discounts when they fly and shop on iShopChangi.
&#60;img width="1300" height="430" width_o="1300" height_o="430" data-src="https://freight.cargo.site/t/original/i/e0c864917b67d328c4a84996f1a3dcd2d64752ebeecc781f959d8836920c925c/ISC_2205_TravelRetailGSTBanners_May_desktop_1300x430_EN_2xGST_mock.jpg" data-mid="160398811" border="0"  src="https://freight.cargo.site/w/1000/i/e0c864917b67d328c4a84996f1a3dcd2d64752ebeecc781f959d8836920c925c/ISC_2205_TravelRetailGSTBanners_May_desktop_1300x430_EN_2xGST_mock.jpg" /&#62;
&#60;img width="1300" height="430" width_o="1300" height_o="430" data-src="https://freight.cargo.site/t/original/i/9ed0ee62b4f9f78e8b0bf271b651d9bf0755359a71380babfa7580705f4136f5/ISC_2205_TravelRetailGSTBanners_Jun_desktop_1300x430_CN_3xGST_mock.jpg" data-mid="160398808" border="0"  src="https://freight.cargo.site/w/1000/i/9ed0ee62b4f9f78e8b0bf271b651d9bf0755359a71380babfa7580705f4136f5/ISC_2205_TravelRetailGSTBanners_Jun_desktop_1300x430_CN_3xGST_mock.jpg" /&#62;





	Wellness BonanzaJuly 2022
	A key visual and lockup for iShopChangi’s health &#38;amp; wellness month of promotions.&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/ef43387c3cff5ddc755230b04b92071e71210be760684d9084145ab9e453920a/ISC_2206_HealthWellnessBanner_Homepage_Week1_desktop_1300x430_EN.jpg" data-mid="160399319" border="0"  src="https://freight.cargo.site/w/1000/i/ef43387c3cff5ddc755230b04b92071e71210be760684d9084145ab9e453920a/ISC_2206_HealthWellnessBanner_Homepage_Week1_desktop_1300x430_EN.jpg" /&#62;




	The Shilla Staff Monthly Deals2022
	Key visual conceptualisations and adapts for Changi Airport staff exclusive Shilla APH beauty deals every month.
&#60;img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a9af66c3595db081a6e599134111f410fa5fc31188ef584b887c14bf26678eaa/iSC_2203_ShillaMar_Page_Masthead_mobile_750x600.jpg" data-mid="160400924" border="0"  src="https://freight.cargo.site/w/1000/i/a9af66c3595db081a6e599134111f410fa5fc31188ef584b887c14bf26678eaa/iSC_2203_ShillaMar_Page_Masthead_mobile_750x600.jpg" /&#62;
&#60;img width="1440" height="976" width_o="1440" height_o="976" data-src="https://freight.cargo.site/t/original/i/f436d3f8b9072b44f549703cee1a71ecf620331330422315ff8e6d25076064c8/iSC_2203_ShillaApr_ShillaAccessBanner_720x488.jpg" data-mid="160400932" border="0"  src="https://freight.cargo.site/w/1000/i/f436d3f8b9072b44f549703cee1a71ecf620331330422315ff8e6d25076064c8/iSC_2203_ShillaApr_ShillaAccessBanner_720x488.jpg" /&#62;
&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/c77a589b62e6e0223a619020ac96adeef4152f97f9bde042a76bf6e4c7cb74dd/iSC_2205_ShillaMay_Masthead_desktop_1300x430.jpg" data-mid="160401094" border="0"  src="https://freight.cargo.site/w/1000/i/c77a589b62e6e0223a619020ac96adeef4152f97f9bde042a76bf6e4c7cb74dd/iSC_2205_ShillaMay_Masthead_desktop_1300x430.jpg" /&#62;
&#60;img width="750" height="950" width_o="750" height_o="950" data-src="https://freight.cargo.site/t/original/i/3278fd241689026df5a52228536e66e6c4c084a571cc4644112483da672ab27a/iSC_2205_ShillaMay_Masthead_mobile_750xFlex.jpg" data-mid="160401069" border="0"  src="https://freight.cargo.site/w/750/i/3278fd241689026df5a52228536e66e6c4c084a571cc4644112483da672ab27a/iSC_2205_ShillaMay_Masthead_mobile_750xFlex.jpg" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/db6c127d21e93270e4a878cabb895174c3f22564f08771c0f061030520cfd528/iSC_2206_ShillaJuly_Telegram_1280x1280.jpg" data-mid="160400951" border="0"  src="https://freight.cargo.site/w/1000/i/db6c127d21e93270e4a878cabb895174c3f22564f08771c0f061030520cfd528/iSC_2206_ShillaJuly_Telegram_1280x1280.jpg" /&#62;
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Miscelleanous eDM masthead key visuals2022

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</description>
		
	</item>
		
		
	<item>
		<title>Careers Connect</title>
				
		<link>https://arethakqy.com/Careers-Connect</link>

		<pubDate>Sun, 27 Mar 2022 07:09:58 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/Careers-Connect</guid>

		<description>&#60;img width="1920" height="950" width_o="1920" height_o="950" data-src="https://freight.cargo.site/t/original/i/f46a263f5768a43d7d69914c61f160e2909b91c9952284e19de89a1248d5f943/1d_splash_190730-copy.jpg" data-mid="137677605" border="0"  src="https://freight.cargo.site/w/1000/i/f46a263f5768a43d7d69914c61f160e2909b91c9952284e19de89a1248d5f943/1d_splash_190730-copy.jpg" /&#62;
	Careers Connect2019 – 2021
	CLIENTWorkforce SingaporeROLEUser interface designer, art director
Careers Connect aims to guide job seekers in their career search by equipping them with advice, assistance, the necessary skills and confidence in job searching, through Careers Connect career coaches.
 
The Careers Connect website supplements jobseekers with useful articles, testimonials, resources about government assistance, schemes and even quizzes.




Website User Interface

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Article and Quiz Thumbnails
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&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/bda557f2a13fbfe788390b2eccb5e0351e23704cea7335214c27554e7cfb0910/3_Q4.jpg" data-mid="137677780" border="0"  src="https://freight.cargo.site/w/672/i/bda557f2a13fbfe788390b2eccb5e0351e23704cea7335214c27554e7cfb0910/3_Q4.jpg" /&#62;
&#60;img width="752" height="468" width_o="752" height_o="468" data-src="https://freight.cargo.site/t/original/i/163734e9063b6efcb15c2ac7385728f6d445c6380d8f2a471e345d8e5a48e7af/4_R6.jpg" data-mid="137677811" border="0"  src="https://freight.cargo.site/w/752/i/163734e9063b6efcb15c2ac7385728f6d445c6380d8f2a471e345d8e5a48e7af/4_R6.jpg" /&#62;
&#60;img width="3834" height="2251" width_o="3834" height_o="2251" data-src="https://freight.cargo.site/t/original/i/7da2296fe3777e5bb7fdafc2dba795c2e052d4779ddbbe4b355f2f48a6bd6b61/13---7-Habits-of-a-highly-resilient-job-seeker.jpg" data-mid="137677761" border="0"  src="https://freight.cargo.site/w/1000/i/7da2296fe3777e5bb7fdafc2dba795c2e052d4779ddbbe4b355f2f48a6bd6b61/13---7-Habits-of-a-highly-resilient-job-seeker.jpg" /&#62;
&#60;img width="752" height="468" width_o="752" height_o="468" data-src="https://freight.cargo.site/t/original/i/2e037cafd6350505123bfa9d63ae86b1a005220bf458ef2f028675a529d30cfd/4_R3.jpg" data-mid="137677808" border="0"  src="https://freight.cargo.site/w/752/i/2e037cafd6350505123bfa9d63ae86b1a005220bf458ef2f028675a529d30cfd/4_R3.jpg" /&#62;
&#60;img width="752" height="468" width_o="752" height_o="468" data-src="https://freight.cargo.site/t/original/i/2d612b275e6ece0cf2b1f79d2702c8ab1004bcd9d7c78b7bdf109df9196b648c/1_R3.jpg" data-mid="137677773" border="0"  src="https://freight.cargo.site/w/752/i/2d612b275e6ece0cf2b1f79d2702c8ab1004bcd9d7c78b7bdf109df9196b648c/1_R3.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/51df61d7474682ebe2ef9c0faf007e39a6d50f9e51aca14595c28567c4680f96/4_Q3.jpg" data-mid="137677799" border="0"  src="https://freight.cargo.site/w/672/i/51df61d7474682ebe2ef9c0faf007e39a6d50f9e51aca14595c28567c4680f96/4_Q3.jpg" /&#62;
&#60;img width="752" height="468" width_o="752" height_o="468" data-src="https://freight.cargo.site/t/original/i/bf16caa18b9b5159c14e670f8d822f2ac76803beb2e5f25eeabcdc488df101c9/4_R2.jpg" data-mid="137677807" border="0"  src="https://freight.cargo.site/w/752/i/bf16caa18b9b5159c14e670f8d822f2ac76803beb2e5f25eeabcdc488df101c9/4_R2.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/c1b5c6df10698a2cab2158d252784cb86a62d2db44b0d9563224d5722a12425b/1_Q2.jpg" data-mid="137677767" border="0"  src="https://freight.cargo.site/w/672/i/c1b5c6df10698a2cab2158d252784cb86a62d2db44b0d9563224d5722a12425b/1_Q2.jpg" /&#62;
&#60;img width="752" height="468" width_o="752" height_o="468" data-src="https://freight.cargo.site/t/original/i/723e286dc753890fddf42b9fc1adc38732b5b1a95c311881948f9b0d90dff8ec/4_R5.jpg" data-mid="137677810" border="0"  src="https://freight.cargo.site/w/752/i/723e286dc753890fddf42b9fc1adc38732b5b1a95c311881948f9b0d90dff8ec/4_R5.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/3521ce7160c005bf76094b4ffa1aee256c6d8d2d91fb4d2c966867db70488a23/4_Q4.jpg" data-mid="137677800" border="0"  src="https://freight.cargo.site/w/672/i/3521ce7160c005bf76094b4ffa1aee256c6d8d2d91fb4d2c966867db70488a23/4_Q4.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/37137c35a4194c245634e2b95b47221aa458f107caf313597c4ed8b0b209f8e3/4_Q5.jpg" data-mid="137677801" border="0"  src="https://freight.cargo.site/w/672/i/37137c35a4194c245634e2b95b47221aa458f107caf313597c4ed8b0b209f8e3/4_Q5.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/d2ac59cc26b19d4fe4ab24d0df3c669507a8e8ef4b30eaf7cb354752656713f6/1_Q1.jpg" data-mid="137677766" border="0"  src="https://freight.cargo.site/w/672/i/d2ac59cc26b19d4fe4ab24d0df3c669507a8e8ef4b30eaf7cb354752656713f6/1_Q1.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/b8ac26b5c65f4223dd5dec62111d573efcd78e5b3a15c5bffc0f4ccd0eb95702/3_Q2.jpg" data-mid="137677778" border="0"  src="https://freight.cargo.site/w/672/i/b8ac26b5c65f4223dd5dec62111d573efcd78e5b3a15c5bffc0f4ccd0eb95702/3_Q2.jpg" /&#62;
&#60;img width="672" height="300" width_o="672" height_o="300" data-src="https://freight.cargo.site/t/original/i/0e6c861bae583e512a4c6e5ad6360db827562de5b744f388e1576c361658c2d9/3_Q5.jpg" data-mid="137677781" border="0"  src="https://freight.cargo.site/w/672/i/0e6c861bae583e512a4c6e5ad6360db827562de5b744f388e1576c361658c2d9/3_Q5.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>700years.sg</title>
				
		<link>https://arethakqy.com/700years-sg</link>

		<pubDate>Sat, 26 Mar 2022 06:07:20 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/700years-sg</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/852b541b4825cbfcf4e3c80b7eb5800e8001fb99f30b27d62dc0a676c49d4a7e/sbo_cover.jpg" data-mid="137619517" border="0"  src="https://freight.cargo.site/w/1000/i/852b541b4825cbfcf4e3c80b7eb5800e8001fb99f30b27d62dc0a676c49d4a7e/sbo_cover.jpg" /&#62;
	700years.sg2019
	CLIENTSingapore Bicentennial Office,&#38;nbsp;Ministry of Communications and InformationROLEArt director, in support of lead art creative for visual ideation from content, asset creation and prep
700 years of Singapore’s history comes to live through an imagined social media feed of 25 pivotal historical figures to mark 200 years since Sir Stamford Raffles’ arrival in Singapore.Following the conclusion of the Singapore Bicentennial, the 700years.sg website has been rolled out to an e-Learning platform to supplement social studies and history classes in secondary schools.
︎︎︎ In the press





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15c26774763399001ef0151b54749b24505034d5341ca1005cec8ab5c55b92f8/2a.jpg" data-mid="137619527" border="0"  src="https://freight.cargo.site/w/1000/i/15c26774763399001ef0151b54749b24505034d5341ca1005cec8ab5c55b92f8/2a.jpg" /&#62;
&#60;img width="760" height="440" width_o="760" height_o="440" data-src="https://freight.cargo.site/t/original/i/135a64fec1d009f464b6c6d79684c37a5873a589bc58c786d62f2fc1deb9e6b8/Arthur_Young_1.png" data-mid="160403021" border="0"  src="https://freight.cargo.site/w/760/i/135a64fec1d009f464b6c6d79684c37a5873a589bc58c786d62f2fc1deb9e6b8/Arthur_Young_1.png" /&#62;
&#60;img width="2380" height="1600" width_o="2380" height_o="1600" data-src="https://freight.cargo.site/t/original/i/65508ca26701bcc90b2ca068001226a14f8b0b87180ef4757e5b33db00448fe2/Pivot-1-Image-Post.jpg" data-mid="160402829" border="0"  src="https://freight.cargo.site/w/1000/i/65508ca26701bcc90b2ca068001226a14f8b0b87180ef4757e5b33db00448fe2/Pivot-1-Image-Post.jpg" /&#62;



Content Development Visuals
 &#38;nbsp; &#38;nbsp;&#60;img width="2380" height="1600" width_o="2380" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9829920cc0f4465ff78e88b754e3c1c74ac58966a1a1e63f7b9249f1fe2a8c66/Constance-LKY.jpg" data-mid="137625195" border="0"  src="https://freight.cargo.site/w/1000/i/9829920cc0f4465ff78e88b754e3c1c74ac58966a1a1e63f7b9249f1fe2a8c66/Constance-LKY.jpg" /&#62;

&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/827f0f1dce9d2692ba884b497155cf0105d79f7ec798652fb224faf587ea1999/lky_post10.jpg" data-mid="137681418" border="0"  src="https://freight.cargo.site/w/1000/i/827f0f1dce9d2692ba884b497155cf0105d79f7ec798652fb224faf587ea1999/lky_post10.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f289d4e43616ec5d6593f54853939502fa4e29b86d0955fede9009e66f034b7f/adnan_post05.jpg" data-mid="137623291" border="0"  src="https://freight.cargo.site/w/1000/i/f289d4e43616ec5d6593f54853939502fa4e29b86d0955fede9009e66f034b7f/adnan_post05.jpg" /&#62;
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f429e50fbfcebf2bee3eb986efd4288d9758ccc7724a258f45bff6abbee96c34/lbk_post06.jpg" data-mid="137622925" border="0"  src="https://freight.cargo.site/w/1000/i/f429e50fbfcebf2bee3eb986efd4288d9758ccc7724a258f45bff6abbee96c34/lbk_post06.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/cb8ac6e650cbb332baee7f2349d6074d09e103466062c6c3d510493008194cb1/lky_post07.jpg" data-mid="137623035" border="0"  src="https://freight.cargo.site/w/1000/i/cb8ac6e650cbb332baee7f2349d6074d09e103466062c6c3d510493008194cb1/lky_post07.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ec3c4935f1042912be23c06048fd9f8b5d619a543569253d2ea9f9c77dad8725/ges_post05.jpg" data-mid="137623163" border="0"  src="https://freight.cargo.site/w/1000/i/ec3c4935f1042912be23c06048fd9f8b5d619a543569253d2ea9f9c77dad8725/ges_post05.jpg" /&#62;
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3a80e8c4118d0874386c77b17cf7662c0875344d0b3424d55f49092eec0dc505/post5.jpg" data-mid="137623703" border="0"  src="https://freight.cargo.site/w/1000/i/3a80e8c4118d0874386c77b17cf7662c0875344d0b3424d55f49092eec0dc505/post5.jpg" /&#62;
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6d2ba2e94ab7e493b8958635ac71a0d700e1c28ecb32bc555387eca05a37d4cf/lky_post17.jpg" data-mid="137623777" border="0"  src="https://freight.cargo.site/w/1000/i/6d2ba2e94ab7e493b8958635ac71a0d700e1c28ecb32bc555387eca05a37d4cf/lky_post17.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/25c389023a258a80e177bb80d69b83fc47c031333d767d9ebc09550e81615bd4/TTS_Post2.jpg" data-mid="137623494" border="0"  src="https://freight.cargo.site/w/1000/i/25c389023a258a80e177bb80d69b83fc47c031333d767d9ebc09550e81615bd4/TTS_Post2.jpg" /&#62;
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2ff8c62f62dec60e0df77dead041508f000bd335ec5b5f75506983dbfb614b45/tsp_post05.jpg" data-mid="137623295" border="0"  src="https://freight.cargo.site/w/1000/i/2ff8c62f62dec60e0df77dead041508f000bd335ec5b5f75506983dbfb614b45/tsp_post05.jpg" /&#62;
&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6ac349a8c8d559f96ed3f6207e8aaf9c1a173ee9fa1cef5fc74d22bab9068240/AY_post05.jpg" data-mid="137622976" border="0"  src="https://freight.cargo.site/w/1000/i/6ac349a8c8d559f96ed3f6207e8aaf9c1a173ee9fa1cef5fc74d22bab9068240/AY_post05.jpg" /&#62;


	&#60;img width="960" height="3457" width_o="960" height_o="3457" data-src="https://freight.cargo.site/t/original/i/1ba26869c07a55f123855fa2f04e9cedaf66bef5c08a2ea95ef67a5bd43df7f3/700years-Synopsis-7.jpg" data-mid="137626766" border="0"  src="https://freight.cargo.site/w/960/i/1ba26869c07a55f123855fa2f04e9cedaf66bef5c08a2ea95ef67a5bd43df7f3/700years-Synopsis-7.jpg" /&#62;
	&#60;img width="960" height="3226" width_o="960" height_o="3226" data-src="https://freight.cargo.site/t/original/i/3f7b416e27ce1002d7d539961e41064236b7ff2a550f3ab8013703c4cbaf5182/700years-Synopsis-9.jpg" data-mid="137626870" border="0"  src="https://freight.cargo.site/w/960/i/3f7b416e27ce1002d7d539961e41064236b7ff2a550f3ab8013703c4cbaf5182/700years-Synopsis-9.jpg" /&#62;
	&#60;img width="960" height="3286" width_o="960" height_o="3286" data-src="https://freight.cargo.site/t/original/i/0b3318de1f8f906b9e522628541c62b80601fac565d40ae3fc072fe9f7df5f81/Synopsis_P10_191021.jpg" data-mid="137626767" border="0"  src="https://freight.cargo.site/w/960/i/0b3318de1f8f906b9e522628541c62b80601fac565d40ae3fc072fe9f7df5f81/Synopsis_P10_191021.jpg" /&#62;


Video and GIF Animations
&#38;nbsp; &#38;nbsp; 

	
&#60;img width="720" height="404" width_o="720" height_o="404" data-src="https://freight.cargo.site/t/original/i/7a293fecaada7079bde7d8f64176616410b8f89407de06cf7e88756db3553984/munshi_post08_190816.gif" data-mid="137620685" border="0"  src="https://freight.cargo.site/w/720/i/7a293fecaada7079bde7d8f64176616410b8f89407de06cf7e88756db3553984/munshi_post08_190816.gif" /&#62;
&#60;img width="720" height="576" width_o="720" height_o="576" data-src="https://freight.cargo.site/t/original/i/8d43fed69e30912a8f40a2291fe7b714da11731274a26515a32ba0150ac1eba5/pillai_post07.gif" data-mid="137620569" border="0"  src="https://freight.cargo.site/w/720/i/8d43fed69e30912a8f40a2291fe7b714da11731274a26515a32ba0150ac1eba5/pillai_post07.gif" /&#62;
&#60;img width="720" height="576" width_o="720" height_o="576" data-src="https://freight.cargo.site/t/original/i/0feae0bc4a5d941cea8461465115f57cdd228aafd8edcaa66a676fd1b82287e1/alsagoff_post02.gif" data-mid="137620576" border="0"  src="https://freight.cargo.site/w/720/i/0feae0bc4a5d941cea8461465115f57cdd228aafd8edcaa66a676fd1b82287e1/alsagoff_post02.gif" /&#62;



	

</description>
		
	</item>
		
		
	<item>
		<title>iShopChangi Work 2020 – 2021</title>
				
		<link>https://arethakqy.com/iShopChangi-Work-2020-2021</link>

		<pubDate>Sat, 26 Mar 2022 17:28:45 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/iShopChangi-Work-2020-2021</guid>

		<description>&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/1d6dcdeadf87b03aff154c752589474a8a1a62e23cd120effd0419e4d0d0a281/WOW_MainKV_Final-RAW.jpg" data-mid="137676982" border="0"  src="https://freight.cargo.site/w/1000/i/1d6dcdeadf87b03aff154c752589474a8a1a62e23cd120effd0419e4d0d0a281/WOW_MainKV_Final-RAW.jpg" /&#62;
	iShopChangi Work&#38;nbsp;2020 – 2021
	CLIENTiShopChangi, Changi Airport GroupROLEArt director
Compilation of conceptualisation and execution work for iShopChangi’s year round promotional activities, spanning from festive online and on-ground campaigns to promotional key visual concepts.



	The Hidden Treasure Hunt2020
	An online treasure hunt game for shoppers to win big savings on iShopChangi while killing time over the Chinese New Year holidays.
︎︎︎ Artwork by Anngee Neo
&#60;img width="1440" height="955" width_o="1440" height_o="955" data-src="https://freight.cargo.site/t/original/i/7a07731a9af096e41abea843edce601c6804b251af061a37c629a351dc44c428/01_d_BeachGame_3.jpg" data-mid="137675261" border="0"  src="https://freight.cargo.site/w/1000/i/7a07731a9af096e41abea843edce601c6804b251af061a37c629a351dc44c428/01_d_BeachGame_3.jpg" /&#62;
&#60;img width="1440" height="1050" width_o="1440" height_o="1050" data-src="https://freight.cargo.site/t/original/i/20be43880f2d46b8c7406e454466b980567d346872be560ee9bbb78d13429420/03_d_Voucher-coupon.jpg" data-mid="137675760" border="0"  src="https://freight.cargo.site/w/1000/i/20be43880f2d46b8c7406e454466b980567d346872be560ee9bbb78d13429420/03_d_Voucher-coupon.jpg" /&#62;






	A Cart Full of Love2020
	Love-themed AR filter game for the Changi Airport Instagram page.
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/777c051ce7a602f3b50c0ed33e33ebc5271ffac3a08636bbbbcced5560243c39/igstory_organic_1c.jpg" data-mid="137675718" border="0"  src="https://freight.cargo.site/w/1000/i/777c051ce7a602f3b50c0ed33e33ebc5271ffac3a08636bbbbcced5560243c39/igstory_organic_1c.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/47f96ee283dda8ec0e2b20c206f2a9c80df7eac39b438cab828cac57853f4ba3/igstory_organic_3.jpg" data-mid="137675719" border="0"  src="https://freight.cargo.site/w/1000/i/47f96ee283dda8ec0e2b20c206f2a9c80df7eac39b438cab828cac57853f4ba3/igstory_organic_3.jpg" /&#62;
&#60;img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/f883c2ae237a64bfcb6820e3e9469d6266c9d2d8aa4a27621cb2f05900d92793/ezgif.com-gif-maker.gif" data-mid="137675716" border="0"  src="https://freight.cargo.site/w/400/i/f883c2ae237a64bfcb6820e3e9469d6266c9d2d8aa4a27621cb2f05900d92793/ezgif.com-gif-maker.gif" /&#62;





	iShopGlobal2021
	Promotional campaign about iShopChangi bringing the world to shoppers with a wide range of products from across the globe at duty- &#38;amp; GST-absorbed prices.
&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/3bdbe826ee7071ae9246264564d2e3016b6aaf862e671b792b5233b7570d7ee6/ISC_2103_iShopGlobal_MainKV_desktop_1300x430_EN.jpg" data-mid="137676330" border="0"  src="https://freight.cargo.site/w/1000/i/3bdbe826ee7071ae9246264564d2e3016b6aaf862e671b792b5233b7570d7ee6/ISC_2103_iShopGlobal_MainKV_desktop_1300x430_EN.jpg" /&#62;
&#60;img width="2600" height="860" width_o="2600" height_o="860" data-src="https://freight.cargo.site/t/original/i/b00ec97209aef90d0138adb99f91b1231971a9af0341c8118b607ca1bd9405bf/ISC_2103_iShopGlobal_W-S_desktop_1300x430_EN.jpg" data-mid="137676926" border="0"  src="https://freight.cargo.site/w/1000/i/b00ec97209aef90d0138adb99f91b1231971a9af0341c8118b607ca1bd9405bf/ISC_2103_iShopGlobal_W-S_desktop_1300x430_EN.jpg" /&#62;





	8th Anniversary Birthday Bash2021
	iShopChangi’s 8th birthday promotional celebration with a bashed-open piñata.
&#60;img width="1300" height="430" width_o="1300" height_o="430" data-src="https://freight.cargo.site/t/original/i/6f082970edb1c7acaf2c8f8316d1b8e1ab26b7c9086fed5db8385bf44ae5e21c/iSC_2109_8thAnni_Homepage_MainKV_desktop_1300x430_EN.jpg" data-mid="137676626" border="0"  src="https://freight.cargo.site/w/1000/i/6f082970edb1c7acaf2c8f8316d1b8e1ab26b7c9086fed5db8385bf44ae5e21c/iSC_2109_8thAnni_Homepage_MainKV_desktop_1300x430_EN.jpg" /&#62;
&#60;img width="840" height="560" width_o="840" height_o="560" data-src="https://freight.cargo.site/t/original/i/87460416abf72e2e566b47ff4d97bea85dfe809729078d0611d0fb2c190417f7/iSC_2109_8thAnni_LimitedOffers_Voucher_840x560-CN.jpg" data-mid="137676629" border="0"  src="https://freight.cargo.site/w/840/i/87460416abf72e2e566b47ff4d97bea85dfe809729078d0611d0fb2c190417f7/iSC_2109_8thAnni_LimitedOffers_Voucher_840x560-CN.jpg" /&#62;
&#60;img width="840" height="560" width_o="840" height_o="560" data-src="https://freight.cargo.site/t/original/i/f97302ad31fe16909c1f6917c0d0d4da6389c3b12795150eb8a852ea123174e3/iSC_2109_8thAnni_LimitedOffers_BankPartnership_840x560-EN.jpg" data-mid="137676632" border="0"  src="https://freight.cargo.site/w/840/i/f97302ad31fe16909c1f6917c0d0d4da6389c3b12795150eb8a852ea123174e3/iSC_2109_8thAnni_LimitedOffers_BankPartnership_840x560-EN.jpg" /&#62;





	World of Wines2021
	Kicking off iShopChangi’s very own monthly wine appreciation 101 series.&#60;img width="2560" height="984" width_o="2560" height_o="984" data-src="https://freight.cargo.site/t/original/i/d0de546c593e449fb2ff3aeac2776ef7bc185c19725c1a2fd9c981086b308d61/ISC_2108_WOW_CampaignPage_desktop_1280x492_EN.jpg" data-mid="137676765" border="0"  src="https://freight.cargo.site/w/1000/i/d0de546c593e449fb2ff3aeac2776ef7bc185c19725c1a2fd9c981086b308d61/ISC_2108_WOW_CampaignPage_desktop_1280x492_EN.jpg" /&#62;




	Simu Liu - Reactive Social2021
	Injected iShopChangi into the trending Simu Liu memes at the time of Marvel blockbuster ‘Shang Chi’ theatrical release.&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd0e788009d3e20a8e17205e8df028855eb7bcc4c92134e38024345a54fbb65c/isc_social_simuliu.jpg" data-mid="137680883" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/cd0e788009d3e20a8e17205e8df028855eb7bcc4c92134e38024345a54fbb65c/isc_social_simuliu.jpg" /&#62;
Miscelleanous eDM masthead key visuals2021

&#60;img width="1200" height="1665" width_o="1200" height_o="1665" data-src="https://freight.cargo.site/t/original/i/cabf374873dae08ffc074fd3ab8bb9666baaf560025f34504f325539e23b7d9b/2021-nov-29.jpg" data-mid="137676822" border="0"  src="https://freight.cargo.site/w/1000/i/cabf374873dae08ffc074fd3ab8bb9666baaf560025f34504f325539e23b7d9b/2021-nov-29.jpg" /&#62;
&#60;img width="1200" height="1638" width_o="1200" height_o="1638" data-src="https://freight.cargo.site/t/original/i/f9c188b11c0ad7727a9d6f3d2293c31630b4202557e1f8c4001d47121278725a/2021-may-24.jpg" data-mid="137676792" border="0"  src="https://freight.cargo.site/w/1000/i/f9c188b11c0ad7727a9d6f3d2293c31630b4202557e1f8c4001d47121278725a/2021-may-24.jpg" /&#62;
&#60;img width="1200" height="1550" width_o="1200" height_o="1550" data-src="https://freight.cargo.site/t/original/i/0aaed7c5dc4edc00ff559657d11797808524428f37d1f281064d1104c9c9ebb9/2021-nov-07.jpg" data-mid="137676797" border="0"  src="https://freight.cargo.site/w/1000/i/0aaed7c5dc4edc00ff559657d11797808524428f37d1f281064d1104c9c9ebb9/2021-nov-07.jpg" /&#62;
&#60;img width="1200" height="1719" width_o="1200" height_o="1719" data-src="https://freight.cargo.site/t/original/i/2d6ef9973cbc79a688a059194f9f653df51b7142064344ec9c1ee61b6f569d87/2021-feb-22.jpg" data-mid="137676820" border="0"  src="https://freight.cargo.site/w/1000/i/2d6ef9973cbc79a688a059194f9f653df51b7142064344ec9c1ee61b6f569d87/2021-feb-22.jpg" /&#62;

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	</item>
		
		
	<item>
		<title>iShopathon</title>
				
		<link>https://arethakqy.com/iShopathon</link>

		<pubDate>Sun, 27 Mar 2022 02:24:43 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/iShopathon</guid>

		<description>
&#60;img width="1920" height="1194" width_o="1920" height_o="1194" data-src="https://freight.cargo.site/t/original/i/7babc6e33600d96406d98e2c1a85456dc2421d5b00246768528003d37ee2c025/iShopathon_Main-KV_20200814_Final-01.jpg" data-mid="250680912" border="0"  src="https://freight.cargo.site/w/1000/i/7babc6e33600d96406d98e2c1a85456dc2421d5b00246768528003d37ee2c025/iShopathon_Main-KV_20200814_Final-01.jpg" /&#62;

	iShopathon2020
	CLIENTiShopChangi, Changi Airport GroupROLELivestream user interface designer, in support of lead art creatives for concept visuals, livestream user interface and supers, social media assets creation
AWARDS
MARKies 2021, Most Creative – Digital (Gold)
MARKies 2021, Most Creative – Experiential (Bronze)
Born out of the COVID-19 pandemic, iShopChangi’s first 7-week long duty-free live shopping marathon experience offered shoppers up to 60% off on over 8,900 deals from the comfort of their homes.





Livestream User Interface &#38;amp; Supers

&#60;img width="2558" height="1436" width_o="2558" height_o="1436" data-src="https://freight.cargo.site/t/original/i/e33d86cf92466323e7b1c64143964461a264895005842f64a5a83e69a170a884/Screen-Shot-2021-01-21-at-1.17.36-PM.jpg" data-mid="137681264" border="0"  src="https://freight.cargo.site/w/1000/i/e33d86cf92466323e7b1c64143964461a264895005842f64a5a83e69a170a884/Screen-Shot-2021-01-21-at-1.17.36-PM.jpg" /&#62;
&#60;img width="2556" height="1434" width_o="2556" height_o="1434" data-src="https://freight.cargo.site/t/original/i/d6151cdafe4ed2e981c163a0a2d1a0317e9f270c68e3813919adeadff3fdcebb/Screen-Shot-2021-01-21-at-1.28.44-PM.jpg" data-mid="137681283" border="0"  src="https://freight.cargo.site/w/1000/i/d6151cdafe4ed2e981c163a0a2d1a0317e9f270c68e3813919adeadff3fdcebb/Screen-Shot-2021-01-21-at-1.28.44-PM.jpg" /&#62;
&#60;img width="2544" height="1428" width_o="2544" height_o="1428" data-src="https://freight.cargo.site/t/original/i/4571371d02769226fe8fec879909a4259a2f49e19386cae679ed7328f007f923/Screen-Shot-2021-03-17-at-11.05.29-AM.jpg" data-mid="137681322" border="0"  src="https://freight.cargo.site/w/1000/i/4571371d02769226fe8fec879909a4259a2f49e19386cae679ed7328f007f923/Screen-Shot-2021-03-17-at-11.05.29-AM.jpg" /&#62;
&#60;img width="2556" height="1430" width_o="2556" height_o="1430" data-src="https://freight.cargo.site/t/original/i/8b4f96c12a25485419428eddff032c7c8a61de37a89e46849f3c037d9689a1de/Screen-Shot-2021-03-02-at-2.48.43-AM.jpg" data-mid="137681282" border="0"  src="https://freight.cargo.site/w/1000/i/8b4f96c12a25485419428eddff032c7c8a61de37a89e46849f3c037d9689a1de/Screen-Shot-2021-03-02-at-2.48.43-AM.jpg" /&#62;
&#60;img width="2558" height="1432" width_o="2558" height_o="1432" data-src="https://freight.cargo.site/t/original/i/1393b7882cd3ee1f5a0b5d9f63060c9b22decb9bb106819fc33ce6533ab1c73d/livestream-content_4.jpg" data-mid="137681331" border="0"  src="https://freight.cargo.site/w/1000/i/1393b7882cd3ee1f5a0b5d9f63060c9b22decb9bb106819fc33ce6533ab1c73d/livestream-content_4.jpg" /&#62;
&#60;img width="2548" height="1434" width_o="2548" height_o="1434" data-src="https://freight.cargo.site/t/original/i/480d7217aa7bfa6a26077e628ec5d4ae7fac3d20dd84e8aa40133e6c3d147f3d/livestream_5.jpg" data-mid="137681287" border="0"  src="https://freight.cargo.site/w/1000/i/480d7217aa7bfa6a26077e628ec5d4ae7fac3d20dd84e8aa40133e6c3d147f3d/livestream_5.jpg" /&#62;
&#60;img width="2558" height="1442" width_o="2558" height_o="1442" data-src="https://freight.cargo.site/t/original/i/b41ae795678d2ffb4971f855b6daf28d9c60cd9678c1f87cdf48a7edb732b1ba/Screen-Shot-2021-03-02-at-2.50.10-AM.jpg" data-mid="137681285" border="0"  src="https://freight.cargo.site/w/1000/i/b41ae795678d2ffb4971f855b6daf28d9c60cd9678c1f87cdf48a7edb732b1ba/Screen-Shot-2021-03-02-at-2.50.10-AM.jpg" /&#62;
&#60;img width="2744" height="1542" width_o="2744" height_o="1542" data-src="https://freight.cargo.site/t/original/i/7aafa4f3a2f1f3b12e532e81ab1a9f66cabf65d94ec68e9bddf12de87e0bcf70/Screen-Shot-2021-01-21-at-1.25.30-PM.jpg" data-mid="137681286" border="0"  src="https://freight.cargo.site/w/1000/i/7aafa4f3a2f1f3b12e532e81ab1a9f66cabf65d94ec68e9bddf12de87e0bcf70/Screen-Shot-2021-01-21-at-1.25.30-PM.jpg" /&#62;









Social Media Assets
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b43a91fdee7f39cab18d18358cb00c98ba501ac811d57f9229e2e49f6b44e643/FacebookEventCover-v6.jpg" data-mid="137670116" border="0"  src="https://freight.cargo.site/w/1000/i/b43a91fdee7f39cab18d18358cb00c98ba501ac811d57f9229e2e49f6b44e643/FacebookEventCover-v6.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/535b032118d44093f097c5b1ba031fea068082ff8d168cd2b4188f57adf72e07/ISC_iShopathon-Livestream-Announcement_Whatsapp-Week-3_1080x1080.jpg" data-mid="137670107" border="0"  src="https://freight.cargo.site/w/1000/i/535b032118d44093f097c5b1ba031fea068082ff8d168cd2b4188f57adf72e07/ISC_iShopathon-Livestream-Announcement_Whatsapp-Week-3_1080x1080.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1f67e33f56e50e910880cb774ea1d34cca3fbb3ff02ea89bdd6000c989a77b07/Frame-3.jpg" data-mid="137670111" border="0"  src="https://freight.cargo.site/w/1000/i/1f67e33f56e50e910880cb774ea1d34cca3fbb3ff02ea89bdd6000c989a77b07/Frame-3.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/480100751c3ca2e7b31260f2371255ea4b6062a1447fa7637119d2fa2ba56eea/Frame-3.jpg" data-mid="137670113" border="0"  src="https://freight.cargo.site/w/1000/i/480100751c3ca2e7b31260f2371255ea4b6062a1447fa7637119d2fa2ba56eea/Frame-3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Choose Original #whateverhappens</title>
				
		<link>https://arethakqy.com/Choose-Original-whateverhappens</link>

		<pubDate>Sun, 27 Mar 2022 08:24:35 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/Choose-Original-whateverhappens</guid>

		<description>
&#60;img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/ef2c593c7dae43be61cc56a0f86a1947932112cc1d567cfafcdf2eb400957f2c/advancedcareye_211029.jpg" data-mid="137683072" border="0"  src="https://freight.cargo.site/w/1000/i/ef2c593c7dae43be61cc56a0f86a1947932112cc1d567cfafcdf2eb400957f2c/advancedcareye_211029.jpg" /&#62;
&#60;img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/605ee631986bcc81c6f54910c2f2c1992ce7970c9a1e73076bc628027756b07e/brakes_211029.jpg" data-mid="137680398" border="0"  src="https://freight.cargo.site/w/1000/i/605ee631986bcc81c6f54910c2f2c1992ce7970c9a1e73076bc628027756b07e/brakes_211029.jpg" /&#62;


	Choose Original #whateverhappens2021
	CLIENTBMW AsiaROLEArt director
BMW seeks to encourage their drivers to choose original BMW parts and accessories for the guarantee of a safe and pleasurable driving experience. For the consequences of using non-original BMW parts and accessories is far too great.
Visuals were rolled out to HTML5 web banners, eDMs and print media including tent cards and table stickers within BMW authorised service centres and OOH in Vivo City Singapore.

</description>
		
	</item>
		
		
	<item>
		<title>Prosperity Knocks!</title>
				
		<link>https://arethakqy.com/Prosperity-Knocks</link>

		<pubDate>Sat, 26 Mar 2022 16:29:39 +0000</pubDate>

		<dc:creator>Aretha Kok – Digital Art Director</dc:creator>

		<guid isPermaLink="true">https://arethakqy.com/Prosperity-Knocks</guid>

		<description>
&#60;img width="1740" height="1584" width_o="1740" height_o="1584" data-src="https://freight.cargo.site/t/original/i/5df8671b18897a1aa2680fd54acc6a444277afd9590f6fe114cbc2ed9f47127d/socialvideo_prep.jpg" data-mid="137629051" border="0"  src="https://freight.cargo.site/w/1000/i/5df8671b18897a1aa2680fd54acc6a444277afd9590f6fe114cbc2ed9f47127d/socialvideo_prep.jpg" /&#62;
&#60;img width="480" height="848" width_o="480" height_o="848" data-src="https://freight.cargo.site/t/original/i/8a5c16dd33a78c9d4c9abfeb4213288aa627aefa28c505ab97e350acaec75f06/ezgif.com-gif-maker-1.gif" data-mid="137629788" border="0"  src="https://freight.cargo.site/w/480/i/8a5c16dd33a78c9d4c9abfeb4213288aa627aefa28c505ab97e350acaec75f06/ezgif.com-gif-maker-1.gif" /&#62;

	Prosperity Knocks!2021
	CLIENTiShopChangi, Changi Airport GroupROLEArt director, motion graphics designer
An AR filter concept and social media post for iShopChangi’s 2021 Chinese New Year promotions.


&#38;nbsp; &#38;nbsp; 


</description>
		
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