Hello, my name is Aretha and I’m a digital art director from Singapore. I also do user interface design and motion graphics.

My work spans from key visual conceptualisation to creating motion videos for social content; from designing user interface mockups to AR filter ideation.

Outside of work, I try my hand at fan-contributed translation, catch up on the trending next big thing in pop culture and entertainment, clear my video game backlog or dig into my indie rock playlists.

︎︎︎ Email
︎︎︎ LinkedIn
︎︎︎ Instagram

EXPERIENCE

Krome 

Senior UI/UX Designer
Dec 2022 – Present

Tribal Worldwide Singapore

Art Director (Digital)
Oct 2020 – Aug 2022

Junior Art Director (Digital)
May 2018 – Oct 2020

RECOGNITION

MARKies 2021

Most Creative – Digital (Gold)
Most Creative – Experiential (Bronze)
iShopathon by iShopChangi

CLIENTS

Singapore Bicentennial Office, Ministry of Communications and Information
Careers Connect, Workforce Singapore
iShopChangi, Changi Airport Group
BMW Asia
McDelivery, McDonald’s
Volkswagen Singapore
ExxonMobil Singapore

EDUCATION

Temasek Polytechnic

Specialist Diploma, Integrated Digital Communication
2018 – 2019

Diploma, Communication Design
2015 – 2018

SKILLS

Art direction, user interface design, motion graphics, key visuals and social media content concepts, application of brand guidelines

Adept at Photoshop, Illustrator, InDesign, After Effects

Fundamental knowledge of Premiere Pro, Lightroom, XD, Audition, Figma, Spark AR Studio

SPOKEN LANGUAGES

English
Mandarin Chinese
Korean