Hello, my name is Aretha and I’m a digital art director from Singapore. I also do user interface design and motion graphics.

My work spans from key visual conceptualisation to creating motion videos for social content; from designing user interfaces and Figma design systems to AR filter ideation. Outside of work, I try my hand at fan-contributed translation, catch up on the next big thing in pop culture and entertainment, clear my comic and video game backlog or dig into my indie rock playlists.

︎︎︎ Email
︎︎︎ LinkedIn
︎︎︎ Instagram

EXPERIENCE

Krome
Senior UI/UX Designer, Dec 2022 – Dec 2025

Tribal Worldwide Singapore
Art Director (Digital), Oct 2020 – Aug 2022
Junior Art Director (Digital), May 2018 – Oct 2020

RECOGNITION

MARKies 2021
Most Creative – Digital (Gold)
Most Creative – Experiential (Bronze)
iShopathon by iShopChangi

CLIENTS

UOB Group
UOL Group Limited
Certis Group
iShopChangi, Changi Airport Group
Singapore Bicentennial Office, Ministry of Communications and Information
Careers Connect, Workforce Singapore
BMW Asia
McDelivery, McDonald’s
Volkswagen Singapore
ExxonMobil Singapore

EDUCATION

Temasek Polytechnic
Specialist Diploma, Integrated Digital Communication, 2018 – 2019
Diploma, Communication Design, 2015 – 2018

SKILLS

Art direction, user interface design, motion graphics, key visuals and social media content concepts, application of brand guidelines, prompt design

Adept at Figma, Cursor, Photoshop, Illustrator, InDesign, After Effects

Fundamental knowledge of Premiere Pro, Wordpress CMS, OpenText TeamSite CMS

SPOKEN LANGUAGES

English
Mandarin Chinese
Korean