Choose Original #whateverhappens
2021CLIENT
BMW Asia
ROLE
Art director
BMW seeks to encourage their drivers to choose original BMW parts and accessories for the guarantee of a safe and pleasurable driving experience. For the consequences of using non-original BMW parts and accessories is far too great.
Visuals were rolled out to HTML5 web banners, eDMs and print media including tent cards and table stickers within BMW authorised service centres and OOH in Vivo City Singapore.
BMW Asia
ROLE
Art director
BMW seeks to encourage their drivers to choose original BMW parts and accessories for the guarantee of a safe and pleasurable driving experience. For the consequences of using non-original BMW parts and accessories is far too great.
Visuals were rolled out to HTML5 web banners, eDMs and print media including tent cards and table stickers within BMW authorised service centres and OOH in Vivo City Singapore.