UOB Group Work 2023 – 2025
CLIENT
UOB Group Singapore
Group Channels & Digitalisation, Web Management
UOB Travel
ROLE
UI/UX designer, front-end web developer, project manager
Compilation of conceptualisation and execution work for UOB Group’s website enhancements, improving the consistency of the group’s refreshed design system and providing a better digital experience.
Additional projects, context and process can be shared during an in-person portfolio walkthrough.
UOB Group Singapore
Group Channels & Digitalisation, Web Management
UOB Travel
ROLE
UI/UX designer, front-end web developer, project manager
Compilation of conceptualisation and execution work for UOB Group’s website enhancements, improving the consistency of the group’s refreshed design system and providing a better digital experience.
Additional projects, context and process can be shared during an in-person portfolio walkthrough.
UOB Travel Website Revamp
June – September 2023Delivered the end-to-end redesign and migration of UOB Travel’s website, refreshing the sitemap and modernizing the webpages with the bank’s new design system, and designing a custom, map-based itinerary component with Google Maps integration. Led project coordination across client stakeholders, the bank’s web management team as well as web development partners.
︎︎︎ UOB Travel
︎︎︎ UOB Travel
404 Error Page Refresh
January – February 2024Redesigned the bank’s 404 error page to create a more helpful and user-friendly experience, in collaboration with the bank's web management team and developers.
︎︎︎ 404 Error Page
︎︎︎ 404 Error Page
UOB Singapore Springboard Page
March – October 2024Designed a springboard page to help the bank’s customers quickly navigate to relevant banking services and customer segments through a clear, structured layout. Also designed a custom interactive regional map component showcasing the bank’s international presence, alongside curated news content.
︎︎︎ UOB Singapore
︎︎︎ UOB Singapore
Digital Transformation: Bank Forms
June – September 2024As part of the bank’s digital transformation initiative, I led the design of a new tablet PC-based banking forms experience for use in physical branches, replacing traditional paper forms with a streamlined digital workflow. As we engaged with individual form owners, branch staff, and operations teams, the requirements evolved, uncovering real-world processes, approval workflows, and security requirements that shaped the final experience.
Beyond designing the forms themselves, we established a dedicated form design system adapted from the bank’s design system, extending it with components and interaction patterns for complex form inputs.
Through continuous collaboration, testing, and iteration in collaboration with multiple stakeholders across the bank, we delivered a scalable digital forms solution that modernized the branch experience while supporting the bank’s operational and security standards.
Beyond designing the forms themselves, we established a dedicated form design system adapted from the bank’s design system, extending it with components and interaction patterns for complex form inputs.
Through continuous collaboration, testing, and iteration in collaboration with multiple stakeholders across the bank, we delivered a scalable digital forms solution that modernized the branch experience while supporting the bank’s operational and security standards.
Funds Selector Interface Refresh
December 2024 – January 2025Built upon the bank’s design system to create a fully-responsive UI for a refreshed Personal Banking unit trust funds selector web application with improved UX, preparing developer-ready Figma designs and working with stakeholders to support the testing, implementation, and deployment.
︎︎︎ Funds Selector
︎︎︎ Funds Selector
